Solan: The School of Media and Communications at Shoolini University organised an interactive session titled, ‘Building Your Career in Marketing and Communication for the Tech and AI World’. The speaker, Dr Falguni Vasavada, Professor of Marketing and Co-Chair, MDP at MICA, Ahmedabad, brought her experience as a marketing academic and industry observer to the discussion, offering students a clear view of how the field has been shifting in recent years.
Prof Vasavada spoke about the rapid changes in marketing, especially as technology continues to influence how brands engage with audiences. She explained how creativity, empathy, and technological awareness now work together to shape the decisions marketers make. From AI-driven consumer insights to data-led communication strategies, she highlighted the increasing need for marketers to balance human understanding with analytical thinking.
A significant part of the session focused on ad-analysis. Students examined three well-known campaigns from Spotify, Giva, and Tanishq, breaking down their messaging and visual choices. Prof Vasavada used these examples to show how successful campaigns rely on sharp storytelling and strong audience awareness. She encouraged students to look beyond surface-level appeal and study the cultural and emotional context that shapes consumer response.
Talking about the purpose behind such initiatives, Trustee and Director Nishtha Shukla Anand said, “As Shoolini strengthens its liberal arts direction, bringing in experts like Falguni helps introduce fresh and challenging ideas to the campus. When students engage with new speakers, it sharpens their curiosity and helps them understand the skills the industry values.”
The session also introduced students to emerging marketing research tools, including ethnography and netnography. Prof Falguni Vasavada explained how these approaches help brands understand cultural patterns and digital community behaviour, offering deeper insight into audience motivations. She noted that generational differences, shifting trends, and the move towards personalised communication require marketers to stay updated and observant.
